Thursday, October 27, 2005

I was back in CA last week


Half Moon Bay pumpkin patch.

I was in California last week; business and pleasure wrapped up in one long trip.
I went with friends to the Half Moon Bay pumpkin festival.

I was so tempted to go see my former garden.
I only had time for a drive by of the house. It looks great, they replaced the petunias in the garden box with bright yellow and orange mums.
The neighborhood is still transforming. Two houses were undergoing "curb appeal".
Word must have gotten out on our success in selling.
In just a few months, a small four or five new home division was under construction just down the road.
El Sobrante was always one of the best buys in the San Francsico Bay Area and it now looks like it's payday has finally come. Good Luck to the sellers and good luck to the buyers.

Wednesday, October 19, 2005

Do I drive by or knock on the door


Can you ever go back again....Just to look?
I am back in California this week.
Should I go back to see my garden?

Monday, October 17, 2005

My tale told twice...extra nice

October 11, 2005
http://en.blogworkers.com
A blog to sell your house as told by two journalists
If you want to sell your house, you can ask a real-estate agent for help. But, as some U.S. individuals are successfully doing it, you also can start a blog to promote your beautiful garden or the presence of a nice school in your neighborhood. I wanted to tell you about this particular usage of blogs by very small companies -- yourself -- for a while now. But today, I'm wondering how two different journalists have found and interviewed the same person with almost exactly the same words. You'll find below the first paragraphs of an article published by the Los Angeles Times in July 2005 and of another one published today by the Wall Street Journal. UPDATE (October 11, 2005): Raymond Hennessey, the editor of Tara Siegel Bernard at Dow Jones Newswires, assures me that she found and interviewed Mesha Provo independently. The fact that the details are similar comes from the source, not from the journalists.
Here is the beginning of an article by Jeff Bertolucci, published by the Los Angeles Times issued on July 24, 2005, "On bloggers' turf" (free registration necessary).
When Mesha Provo and her husband decided last March to sell their 1,350-square-foot home in El Sobrante, a Bay Area suburb, she saw green in her garden. A self-styled "fanatical gardener," she recognized the potential draw of her labors — and she hoped to find a buyer who would appreciate her garden's beauty.
So in addition to hiring an agent to list the property, Provo started an Internet Web log — blog for short — and told her real estate agent to include the Web address on her home's Multiple Listing Service information.
Each day, she wrote about and posted photos of her daisies, jasmine and roses to entice prospects.
"I had this idea that I would first tease them with pictures of the garden," said Provo, 52, who is the national sales manager for Ballentine Vineyards in Napa Valley. Later, she added shots of the home's interior and exterior.
Her clever marketing appeared to work. The house sold for $612,000 — $43,000 more than the original asking price — to another gardener who read her blog.
And now is the beginning of an article by Tara Siegel Bernard, from Dow Jones Newswires, published today on the Wall Street Journal web site, "Home Sellers Turn to Blogs To Make Properties Stand Out" (paid registration necessary).
When Mesha Provo, an avid gardener, decided to sell her home in El Sobrante, Calif., she wanted to showcase her property -- with its arbor blanketed with wisteria -- to appeal to other plant lovers. She started a blog detailing her garden's story through passionate postings and vibrant close-ups of her flowers, and eventually added pictures of the house.
A gardener found her blog -- through a flyer put together by a real-estate agent -- fell in love with the house, and ultimately paid $612,000 for it, $43,000 more than the asking price.
"What the blog did was take a buyer, before he walked through my door, and sold him on my house," said the 53-year-old Ms. Provo, national sales director of Ballentine Vineyards in Napa Valley.
As you can see, Tara Siegel Bernard has used exactly the same example as Jeff Bertolucci. The only difference is that Mesha Provo is now one year older than in July But of course, we're in October now..

Tuesday, October 11, 2005

Did anyone see this story in print yet?

DJ Homeowners Get Creative With Blogs In Making Sales Pitch

By Tara Siegel Bernard
Of DOW JONES NEWSWIRES


NEW YORK (Dow Jones)--Despite the still-hot real estate market, some
homeowners are resorting to clever sales tactics to find the right buyer.

As national sales director of Ballentine Vineyards in Napa Valley, Mesha Provo knows the art of promotion. So when Provo, an avid gardener, decided to sell her home in El Sobrante, Calif., she wanted to showcase her masterpiece, from the arbor blanketed with wisteria down to individual blooms, with hopes of finding a horticulturally-inclined buyer. Since this would be hard to do through a traditional listing, she started a web log, or blog, detailing her garden's story through passionate postings and vibrant close-ups of her flowers, and eventually added pictures of the house.

The result? A gardener found her blog -- through a flyer put together by a traditional agent -- fell in love with the house, and ultimately paid $612,000 for it, or $43,000 more than the asking price.

"What the blog did was take a buyer, before he walked through my door, and sold him on my house," said the 53-year-old Provo, whose blog was located at gardenforsalehomeincluded.blogspot.com.

Though the Internet has already added a dimension to traditional real-estate listings -- with photos and floor-plan illustrations -- and provides another channel to list homes, blogging adds yet another scope, a way to tout intangibles in a more personal forum.

Take Alan Weinkrantz. "I was trying to tell a story about a home that had been well-cared for, well-maintained, has a lot of character and an interesting neighborhood," he said of his blog, which highlighted features beyond his Alamo Heights, Texas, home's four walls. Weinkrantz, who presides over his own public-relations firm, wrote about his great neighbors, the quality elementary school in walking distance, and the beauty of trying new wines on his porch.

However, right now, it appears that such blogs -- they're nearly 19 million overall, according to Technorati -- are best used as a complementary tool. Weinkrantz, who also posted a recent inspection report on his web log, recently sold his home through a traditional broker. He admits that it took an article in the local newspaper to bring any significant attention to his home diary, while Ms. Provo had her blog address on a flyer.

"The blog is a great low-cost, word-of-mouth marketing tool that can spread something," says Steve Rubel, a marketing strategist with CooperKatz & Co., a public relations firm in New York.

However, it's not always efficient, because it's not local. "You have to have many people, locally, talking about the blog" when dealing with a locally-driven business like real estate, says Rubel, who who focuses on setting up conversational marketing programs like blogs. "Right now, they are hard to find.This will have the greatest value when there are networks to find these blogs."

Real-estate brokers have also turned to these online chronicles for their own reasons, which range from drumming up business to creating a soap box where they can comment on the market, interest rates, or the mainstream media's take on the industry.

"Having a blog is an excellent way to get business," says John A. Keith, a
real-estate agent, primarily for buyers, with Coldwell Banker in Boston. He receives between 20 and 30 contacts a month through his blog, called Boston Real Estate Blog, resulting in about one paying client that he ultimately guides through closing. "That may not sound like much, but it is," he says, adding that it beats direct marketing and is "incredibly cheap" given the $8.95 a month
cost.

Lisa Maysonet, an agent with Prudential Douglas Elliman in New York, said she received so many real-estate-related queries -- she can't even board the elevator in her own Manhattan building without fielding a few -- that she decided it would be effective to answer everybody's questions in a single forum.

"It almost grew out of a necessity," says Maysonet, whose blog is called City Vu at http://www.lmaysonet.com/cityvu/. "It's a way I can give them information without having to speak to everyone everyday."

It also positions you as an expert, she says, and enables her to draw on her 20 years of real estate experience and share her take with others. "It's like when you give out a business card," she explains, "You don't necessarily get a hit back (right away) but it's generating an intangible."

Setting up a blog -- whether it's for real estate, other business, or even
personal diarist purposes -- is easy to do. Google Inc. (GOOG) hosts a service called Blogger, www.blogger.com, which provides step-by-step instructions to create a web log free of charge. Six Apart Inc. offers a service at www.TypePad.com, which costs $4.95 per month for a basic weblog with one author. They also offer a service called Movable Type, which is geared for businesses, as well as other services (www.sixpapart.com).

Concludes Ms. Provo: "It's definitely the (wave of) the future."

-By Tara Siegel Bernard; Dow Jones Newswires

Saturday, October 08, 2005

Did you read the Dow Jones article?

The interest in blogging and real estate has blossomed, as my garden did this past Spring. Ms. Tata Siegel Bernard wrote a great article for the Dow Jones Newswire service about "Homeowners get Creative with Blogs in Making sales pitch."

I appreciate her kind words and it make me think that I should get on the ball and write a magazine article or small book about all that I learned.
The photos would be an added touch. What do you think?

So now, go visit http:redoakhollow.blogspot.com and see what I am now up to.